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LP Dealer Marketing Program |
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Objective: To Maintain Safer (Less Accident Prone) Propane Installations by…
· Providing Easy, Quick, Accurate Method of Performing Required System Testing · Performing Periodic System Testing & Inspection On a Regular Basis
Process: The LP Dealer Commits To A Marketing and Service Program by…
· Sending Customers "Statement Stuffers" or “Mailers” That Promote A System Inspection and Installation of a Presto-Tap Leak Detection System whereby total costs are paid by the Customer (no cost to the LP Dealer). · Starting a Regulator Replacement Program (i.e., 10% of existing regulators replaced each year) with Installation of a Presto-Tap Leak Detection System upon replacement (customer can be charged at cost or at a profit). · Charging an "Out-of-Gas" Service Charge that includes installation of a Presto-Tap Leak Detection System. · Bundling a Presto-Tap Leak Detection System into every "new tank set". · Installing a Presto-Tap Leak Detection System anytime a system has to be "broken" for any reason.
Result: Direct Benefits To The LP Dealer:
· Safer Propane Installations (less legal exposure) · No Initial "Up-Front" Investment Required · More Efficient and Productive Drivers and Service Personnel · Less Costly Service Costs · Better Documentation of Service Records and Procedures · Potential Source of New Revenue
Indirect Benefits To The LP Dealer:
· More Loyal Customer Base (you actually care about their safety) · Competitive Advantage by Promoting Propane Safety & System Inspections · Great Marketing Program to Increase Market Share · Peace of Mind - required leak testing and documentation procedures are so easy to perform, there is no reason they should not be done correctly.
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Dealer Marketing Program Summary © PRESTO-TAP, LLC 2002 02/15/01 |